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OUR WORKS Real Estate World Congress

Real Estate World Congress

How we develop REWC’s vision and mission of uniting global real estate business community, stakeholders, and investors through a dynamic and modern website.

Scope
Platform
Timeline

Introduction

The Real Estate World Congress (REWC) aimed to unite the global real estate market. Bringing together the business community, stakeholders, and investors through an international real estate-focused event in Bali, Indonesia.

As the first edition of the event, our challenge was to position this fair in the international market without any background, converting the event into a unique experience for all target audiences. This case study will take you through our process, starting with exploring ideas and revamping the business concept into a website with a unique value proposition and standout design.

The Problem Solved

The target audience is real estate companies, property investors, real estate agents, entrepreneurs, and individuals who seek to expand their networking opportunities. This case study shows how we helped them find opportunities and close deals in a unique and paradisiacal environment.

The Challenges

REWC’s target audiences may face a unique set of challenges on their journey to success. Many of them struggle with the complexity of the industry, access essential information, secure investment opportunities, and build crucial connections.

Global Networking

Connecting with professionals and investors from various parts of the world can be challenging due to geographical distances, time zones, and language barriers.

Market Entry

Companies looking to expand into new markets may face challenges related to understanding local regulations, market dynamics, and cultural differences.

Limited Time & Resources

Effectively allocating time and resources to explore investment opportunities, attend industry events, and connect with potential partners can be a challenge, especially for individuals with busy schedules.

Secure Investment Opportunities

Finding safe investment options could be challenging especially for individuals or investors with lack of knowledge.

The Goals

Access to Real Estate Insights

Create an event with a wealth of real estate knowledge enabling them to make informed decisions and navigate the industry's complexities.

Investment Opportunities

To become a centre where visitors can identify potential real estate projects, gain insights on return on investment projections and make good deals for long-term success.

Building Connections

Facilitate networking that allows all visitors to make valuable relationships with like-minded individuals, experts, and potential partners.

What’s the goal of the project?

To unite the global real estate market that brings together the business community, stakeholders, and investors. To reach this goal, Webfeeling helps develop some ideas and messages through the website design and content.

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Convo with client

By exploring fresh ideas, refining the event concept, and addressing user needs, this is how we build a compelling and attractive experience for both exhibitors and visitors.

User Persona

To understand our audience better, we’ve created five different characters that represents a different type of person who might be interested in The Startup Island:

Visitor

Individual attending an event with the primary purpose of exploring, learning, and networking.

Emma
Real Estate Agent
Emma is a seasoned real estate agent with a boutique agency known for its personalized service. Through REWC, Emma seeks networking opportunities and explores new listings for her clients.
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Goals

Stay updated on industry trends and marketing strategies, and explore new property listings to expand her portfolio.

Challenges

Keep her listings appealing to high-net-worth buyers.

John
Real Estate Investor
John is a high-net-worth individual with a diversified investment portfolio. He is interested in REWC to explore new opportunities for real estate investment and partnership with experienced developers.
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Goals

Explore various investment opportunities, network, and stay informed about the trends, markets, and emerging property hotspots.

Challenges

Identifying secure and profitable investment opportunities.

Rachel
Homebuyer Investor
Rachel is an individual who’s looking for a property as her vacation home and passive income source.
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Goals

Find a property that can generate passive income through rentals, including information about property management, taxes, and return on investment.

Challenges

Identifying the right property that aligns with goals and budget.

Mia
Architect
Mia is an experienced interior designer and architect. Through REWC, she wants to learn about what’s trending in housing designs and connect with developers or individuals for potential projects.
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Goals

Stay informed about the latest design trends, building materials, and technologies.

Challenges

Staying updated on a wide range of design and construction trends, and also the local regulation

Emma
Real Estate Agent
Emma is a seasoned real estate agent with a boutique agency known for its personalized service. Through REWC, Emma seeks networking opportunities and explores new listings for her clients.
See Details

Goals

Stay updated on industry trends and marketing strategies, and explore new property listings to expand her portfolio.

Challenges

Keep her listings appealing to high-net-worth buyers.

John
Real Estate Investor
John is a high-net-worth individual with a diversified investment portfolio. He is interested in REWC to explore new opportunities for real estate investment and partnership with experienced developers.
See Details

Goals

Explore various investment opportunities, network, and stay informed about the trends, markets, and emerging property hotspots.

Challenges

Identifying secure and profitable investment opportunities.

Rachel
Homebuyer Investor
Rachel is an individual who’s looking for a property as her vacation home and passive income source.
See Details

Goals

Find a property that can generate passive income through rentals, including information about property management, taxes, and return on investment.

Challenges

Identifying the right property that aligns with goals and budget.

Mia
Architect
Mia is an experienced interior designer and architect. Through REWC, she wants to learn about what’s trending in housing designs and connect with developers or individuals for potential projects.
See Details

Goals

Stay informed about the latest design trends, building materials, and technologies.

Challenges

Staying updated on a wide range of design and construction trends, and also the local regulation

Exhibitor

Participant (usually a company) that showcases products, services, or information at an exhibition.

Joe
Real Estate Developer
Joe is the CEO of a prestigious real estate development company with more than 20 years of experience in the industry. He sees REWC as an opportunity to showcase his projects and network with new potential partners.
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Goals

Company projects showcase, attract potential investors, and find new land opportunities to develop.

Challenges

Finding suitable investors in a competitive market, legal and regulation matters with foreign investors.

Sarah
Real Estate Brokerage
Sarah is a seasoned real estate broker of a firm in a major urban centre. She sees REWC as a good place for networking and connecting with land or property owners.
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Goals

Display property listings and services, and network for partnership opportunities.

Challenges

Ensure that her listings stand out in this intense competition, and reach the right audience.

Chris
Construction Company
Chris is the CEO of a mid-sized construction company with great reputation. Chris sees REWC as a good opportunity to connect with companies or individuals who are interested in his service.
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Goals

Display portfolio to attract potential clients, build valuable partnerships, and connect with suppliers.

Challenges

Find new partners in a highly competitive market and keep up with evolving construction practices and technologies.

Olivia
Mortgage Lender
Olivia is a senior loan officer at a major bank specializing in mortgage lending. REWC is a great place for her to find new clients and connect with top property companies.
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Goals

Attract potential investors and property buyers who are interested in financial solutions.

Challenges

Get new clients for mortgage loans, investment properties, and refinancing, and stay informed about market trends and innovative loan products.

Joe
Real Estate Developer
Joe is the CEO of a prestigious real estate development company with more than 20 years of experience in the industry. He sees REWC as an opportunity to showcase his projects and network with new potential partners.
See Details

Goals

Company projects showcase, attract potential investors, and find new land opportunities to develop.

Challenges

Finding suitable investors in a competitive market, legal and regulation matters with foreign investors.

Sarah
Real Estate Brokerage
Sarah is a seasoned real estate broker of a firm in a major urban centre. She sees REWC as a good place for networking and connecting with land or property owners.
See Details

Goals

Display property listings and services, and network for partnership opportunities.

Challenges

Ensure that her listings stand out in this intense competition, and reach the right audience.

Chris
Construction Company
Chris is the CEO of a mid-sized construction company with great reputation. Chris sees REWC as a good opportunity to connect with companies or individuals who are interested in his service.
See Details

Goals

Display portfolio to attract potential clients, build valuable partnerships, and connect with suppliers.

Challenges

Find new partners in a highly competitive market and keep up with evolving construction practices and technologies.

Olivia
Mortgage Lender
Olivia is a senior loan officer at a major bank specializing in mortgage lending. REWC is a great place for her to find new clients and connect with top property companies.
See Details

Goals

Attract potential investors and property buyers who are interested in financial solutions.

Challenges

Get new clients for mortgage loans, investment properties, and refinancing, and stay informed about market trends and innovative loan products.

Competitor Benchmark

To create a stand out website, we needed to understand what other similar projects were doing, so we conducted a competitive analysis to gain valuable insights.

  • Lesbian Who Tech

    “Sense of community, inclusivity, align with the organization's mission”

    Efficient navigation, inclusive CTA, detailed speaker, transparent ticket info, diversity stats, effective visuals.
    Lacks of visual appeal and content organization, needs improvements on the design aesthetics.
  • Unleash Outreach

    “Clear CTA. Needs better content hierarchy, and event details.”

    A clear CTA, exciting headlines, credible speaker, detailed agendas, and responsive design.
    Content repetition, visual hierarchy, missing navigation and insufficient event benefit details.
  • Circles

    “They can effectively deliver the theme, mission, and value to their users.”

    Effectively communicates its theme and mission, strong CTA, great visual appeal and venue info.
    Needs to enhance mobile responsiveness and add interactivity for engagement.
  • Snowflake Summit

    “This site is informative, but some area needs improvements.”

    Comprehensive event info, clear objectives, transparent pricing & early bird choices.
    Lack of visual appeal, poor navigation, and interactivity element in the site.

Branding

Our design for REWC embodies a modern and forward-thinking real estate business enriched with Balinese culture and vibe. Bright orange is used as the primary colour, symbolizing the sun on a paradise island, radiating strong and dynamic energy.

Tone of Voice

To communicate with our global audience, we conducted a content analysis to establish the tone of language.

Inclusive

The language used on the REWC website is crafted to be inclusive, embracing a global audience of diverse nations, backgrounds and industries.

Informative and Clear

The communication style is focused on providing clear and concise information.

Professional

The language maintains a professional tone, aligning with the prestige and global significance of the event.

User Flow

In this phase, we’re making a chart that displays all the steps a user will follow to complete the task on the website. The chart is used to show the correct information to users, making it easy for them to do what they want within the simplest steps.

Information Architecture

Our goal is to organize content effectively to ensure visitors find what they need. These visuals outline our planning and organization, in providing a clear roadmap.

Wireframe

The wireframing phase helps us and the client visualize the content structure and placement of elements, content, and functionalities before actual design and development.

High Fidelity
Design

This phase involves creating detailed and polished representations of REWC’s website, incorporating refined visual elements, colour, typography, branding, interactions, and user interface components from the LoFi.

Audiovisual Storytelling

We wanted to create excitement for REWC visitors, even before they attended. We carefully selected footage, created dynamic visuals, added background music and sound effects, and crafted compelling narration, transforming mere information into an engaging narrative. The video embodies the spirit of the Real Estate World Congress, turning a fleeting glimpse into a compelling invitation.

Adaptive Website

We prioritize accessibility by featuring an adaptive design for users across various devices, including mobile phones. The optimization includes seamless navigation through a sleek hamburger menu, strategically positioned for effortless access on handheld devices.

 

Furthermore, we added sticky Call-to-Action buttons to simplify ticketing procedures for visitors and exhibitors. In the Venue section, we implemented an accordion feature that reveals detailed event information in an easy-to-understand way. Everything is organized logically so that the most important details are presented first.

Detailed Microinteractions

Enhancing user engagement and interactivity, the REWC website strategically incorporates thoughtful micro-interactions to capture users’ attention and provide an intuitive, enjoyable browsing experience.

Result and Impact

Strategic Navigation

We prioritize user experience with an intuitive and strategic navigation system, allowing users to explore the event's offerings effortlessly.

Modern and Sleek Design

Following the latest design trends, the website balances aesthetics and functionality.

Seamless Information Access

Efficiency is at the core of our design, enabling users to access essential information swiftly and perform tasks seamlessly for a hassle-free experience.

Unified Visual Language

We’ve maintained consistency in visual elements and tone throughout the website, resulting in a recognizable identity and website credibility.

User-Friendly Learnability

Our interface is carefully crafted to be intuitive and easy to grasp, reducing the learning curve for users.

Enhanced Interactivity

Every tiny element on the platform is designed to encourage positive interactions, ensuring users stay engaged.

Conclusion

Through intuitive design, efficient navigation, dynamic micro interactions, adaptive and responsive features, we have crafted an online experience for REWC’s target audience to find opportunities and close deals in a unique and paradisiacal environment.

The website not only showcases the event but also provides valuable insights into the world of real estate, making it a powerful tool for industry enthusiasts, investors, and exhibitors alike.

“Webfeeling is a true partner. Their deep understanding of our audience and business goals reflected in every design choice. The clear communication and impressive final delivery showcased their dedication to excellence.”

Founder & Mentor TSI

Carlos de Ory

FORBES 100 Most Creative People in Business