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How we help TSI create a delightful user experience for startup enthusiasts to work productively while living in Paradise.
The Startup Island is targeting a specific niche: startup enthusiasts, tech innovators, dreamers, and doers who are seeking professional growth and work-life balance on a paradise island. This case study shows how we can help them to grow, network, and secure good investment.
The path to success is not always smooth for aspiring startup enthusiasts. In this section, The Startup Island identifies four key challenges they commonly encounter.
Lack the knowledge necessary for startup success.
Building connections with like-minded individuals and potential investors for their project.
Many of them do not know if there is a secured investment made exclusively in the digital ecosystem.
Striving to strike a balance between professional aspirations and personal lives poses a considerable challenge for many.
Create an environment that encourages personal development while simultaneously building a dynamic network of startup enthusiasts.
Simplifying the path to invest in a startup ecosystem.
Live productively while enjoying life in paradise.
What’s the goal of the project?
To create a hub for connecting and networking with fellow startup enthusiasts, participating in a program to learn deeply how to build and sustain a digital business, and, most importantly, attracting potential investors for their projects.
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Convo with client
By addressing user needs, make some adjustments and refining the business model, we aim to craft a digital experience made for tech enthusiasts. This is how it goes…
To understand our audience better, we’ve created five different characters that represents a different type of person who might be interested in The Startup Island.
Goals
Networking, skill enhancement, and exposure to mentors.
Challenges
Need for mentorship and lack of network.
Goals
Network with founders and investors and explore investment opportunities.
Challenges
Balanced time for networking & evaluating project viability.
Goals
Attract diverse participants and Successful hackathons.
Challenges
Balance diverse needs and measure event impact.
Goals
Cover innovative projects, success stories, and emerging tech trends.
Challenges
Finding stories for readers and accuracy and in-depth reporting.
Goals
Networking, skill enhancement, and exposure to mentors.
Challenges
Need for mentorship and lack of network.
Goals
Network with founders and investors and explore investment opportunities.
Challenges
Balanced time for networking & evaluating project viability.
Goals
Attract diverse participants and Successful hackathons.
Challenges
Balance diverse needs and measure event impact.
Goals
Cover innovative projects, success stories, and emerging tech trends.
Challenges
Finding stories for readers and accuracy and in-depth reporting.
To create a stand out website, we needed to understand what other similar projects were doing, so we conducted a competitive analysis to gain valuable insights.
“Great storytelling: brand, events, and process are well communicated”
“Modern site, clean layout, many event pics boost credibility”
“The site gains trust due to a well-established partner network.”
“Strong credentials, through 7 years of well-documented program”
“Clear and organized information architecture. Intuitive & user-friendly”
We rebranded The Startup Island as a dynamic destination for living, learning, and enjoying life, crafting an identity that mirrors the excitement of the startup world and its constant evolution.
During the process, we conducted a content analysis to establish the tone of language to connect with our modern, tech-savvy readers.
We use tech-savy language to resonate with tech enthusiasts and millennials.
Our target audience comes from around the world, so we chose to use simple English for direct and easy communication with non-native speakers.
Convey the exclusivity of being a part of the club with like-minded individuals the island and the excitement of joining a thriving startup ecosystem.
Keep the tone friendly and approachable, making readers feel they are part of a community.
Our goal is to organize content effectively to ensure visitors find what they need. These visuals outline our planning and organization, in providing a clear roadmap.
In this phase, We create the website’s structure, focusing on layout and content placement, then refining it iteratively to meet user needs and expectations.
This section emphasizes aesthetics, interactions, and micro-interactions to enhance the user experience while maintaining a consistent and appealing brand image.
Through UX principles and user-centric design, we allow users to quickly scan the offerings simply by looking at the interface.
Minimalist design philosophy elevates content readability while emphasizing what truly matters for our tech-savvy audience.
Efficiency helps users access the information they need quickly and perform tasks seamlessly.
We've ensured that all visual elements and the tone throughout the platform maintain a harmonious and consistent presence.
We've crafted an interface that's intuitive and easy to grasp, minimizing the learning curve for users for easy navigation.
With every aspect meticulously crafted on the platform, we foster positive interactions and keep users engaged.
Webfeeling understood my brief, customer base and goals better than any other design studio. They explained their design process and kept me informed every step of the way. I love how the entire process was managed, and the final work delivered exceeded my expectations.
How can I help you with your project?
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Prompt response: 9:00 – 17:00 (UTC +8)
