How we develop REWC’s vision and mission of uniting global real estate business community, stakeholders, and investors through a dynamic and modern website.
The Real Estate World Congress (REWC) aimed to unite the global real estate market. Bringing together the business community, stakeholders, and investors through an international real estate-focused event in Bali, Indonesia.
As the first edition of the event, our challenge was to position this fair in the international market without any background, converting the event into a unique experience for all target audiences. This case study will take you through our process, starting with exploring ideas and revamping the business concept into a website with a unique value proposition and standout design.
The target audience is real estate companies, property investors, real estate agents, entrepreneurs, and individuals who seek to expand their networking opportunities. This case study shows how we helped them find opportunities and close deals in a unique and paradisiacal environment.
REWC’s target audiences may face a unique set of challenges on their journey to success. Many of them struggle with the complexity of the industry, access essential information, secure investment opportunities, and build crucial connections.
Connecting with professionals and investors from various parts of the world can be challenging due to geographical distances, time zones, and language barriers.
Companies looking to expand into new markets may face challenges related to understanding local regulations, market dynamics, and cultural differences.
Effectively allocating time and resources to explore investment opportunities, attend industry events, and connect with potential partners can be a challenge, especially for individuals with busy schedules.
Finding safe investment options could be challenging especially for individuals or investors with lack of knowledge.
Create an event with a wealth of real estate knowledge enabling them to make informed decisions and navigate the industry's complexities.
To become a centre where visitors can identify potential real estate projects, gain insights on return on investment projections and make good deals for long-term success.
Facilitate networking that allows all visitors to make valuable relationships with like-minded individuals, experts, and potential partners.
What’s the goal of the project?
To unite the global real estate market that brings together the business community, stakeholders, and investors. To reach this goal, Webfeeling helps develop some ideas and messages through the website design and content.
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By exploring fresh ideas, refining the event concept, and addressing user needs, this is how we build a compelling and attractive experience for both exhibitors and visitors.
To understand our audience better, we’ve created five different characters that represents a different type of person who might be interested in The Startup Island:
Individual attending an event with the primary purpose of exploring, learning, and networking.
Goals
Stay updated on industry trends and marketing strategies, and explore new property listings to expand her portfolio.
Challenges
Keep her listings appealing to high-net-worth buyers.
Goals
Explore various investment opportunities, network, and stay informed about the trends, markets, and emerging property hotspots.
Challenges
Identifying secure and profitable investment opportunities.
Goals
Find a property that can generate passive income through rentals, including information about property management, taxes, and return on investment.
Challenges
Identifying the right property that aligns with goals and budget.
Goals
Stay informed about the latest design trends, building materials, and technologies.
Challenges
Staying updated on a wide range of design and construction trends, and also the local regulation
Goals
Stay updated on industry trends and marketing strategies, and explore new property listings to expand her portfolio.
Challenges
Keep her listings appealing to high-net-worth buyers.
Goals
Explore various investment opportunities, network, and stay informed about the trends, markets, and emerging property hotspots.
Challenges
Identifying secure and profitable investment opportunities.
Goals
Find a property that can generate passive income through rentals, including information about property management, taxes, and return on investment.
Challenges
Identifying the right property that aligns with goals and budget.
Goals
Stay informed about the latest design trends, building materials, and technologies.
Challenges
Staying updated on a wide range of design and construction trends, and also the local regulation
Participant (usually a company) that showcases products, services, or information at an exhibition.
Goals
Company projects showcase, attract potential investors, and find new land opportunities to develop.
Challenges
Finding suitable investors in a competitive market, legal and regulation matters with foreign investors.
Goals
Display property listings and services, and network for partnership opportunities.
Challenges
Ensure that her listings stand out in this intense competition, and reach the right audience.
Goals
Display portfolio to attract potential clients, build valuable partnerships, and connect with suppliers.
Challenges
Find new partners in a highly competitive market and keep up with evolving construction practices and technologies.
Goals
Attract potential investors and property buyers who are interested in financial solutions.
Challenges
Get new clients for mortgage loans, investment properties, and refinancing, and stay informed about market trends and innovative loan products.
Goals
Company projects showcase, attract potential investors, and find new land opportunities to develop.
Challenges
Finding suitable investors in a competitive market, legal and regulation matters with foreign investors.
Goals
Display property listings and services, and network for partnership opportunities.
Challenges
Ensure that her listings stand out in this intense competition, and reach the right audience.
Goals
Display portfolio to attract potential clients, build valuable partnerships, and connect with suppliers.
Challenges
Find new partners in a highly competitive market and keep up with evolving construction practices and technologies.
Goals
Attract potential investors and property buyers who are interested in financial solutions.
Challenges
Get new clients for mortgage loans, investment properties, and refinancing, and stay informed about market trends and innovative loan products.
To create a stand out website, we needed to understand what other similar projects were doing, so we conducted a competitive analysis to gain valuable insights.
“Sense of community, inclusivity, align with the organization's mission”
“Clear CTA. Needs better content hierarchy, and event details.”
“They can effectively deliver the theme, mission, and value to their users.”
“This site is informative, but some area needs improvements.”
Our design for REWC embodies a modern and forward-thinking real estate business enriched with Balinese culture and vibe. Bright orange is used as the primary colour, symbolizing the sun on a paradise island, radiating strong and dynamic energy.
To communicate with our global audience, we conducted a content analysis to establish the tone of language.
The language used on the REWC website is crafted to be inclusive, embracing a global audience of diverse nations, backgrounds and industries.
The communication style is focused on providing clear and concise information.
The language maintains a professional tone, aligning with the prestige and global significance of the event.
In this phase, we’re making a chart that displays all the steps a user will follow to complete the task on the website. The chart is used to show the correct information to users, making it easy for them to do what they want within the simplest steps.
Our goal is to organize content effectively to ensure visitors find what they need. These visuals outline our planning and organization, in providing a clear roadmap.
The wireframing phase helps us and the client visualize the content structure and placement of elements, content, and functionalities before actual design and development.
This phase involves creating detailed and polished representations of REWC’s website, incorporating refined visual elements, colour, typography, branding, interactions, and user interface components from the LoFi.
We wanted to create excitement for REWC visitors, even before they attended. We carefully selected footage, created dynamic visuals, added background music and sound effects, and crafted compelling narration, transforming mere information into an engaging narrative. The video embodies the spirit of the Real Estate World Congress, turning a fleeting glimpse into a compelling invitation.
We prioritize accessibility by featuring an adaptive design for users across various devices, including mobile phones. The optimization includes seamless navigation through a sleek hamburger menu, strategically positioned for effortless access on handheld devices.
Furthermore, we added sticky Call-to-Action buttons to simplify ticketing procedures for visitors and exhibitors. In the Venue section, we implemented an accordion feature that reveals detailed event information in an easy-to-understand way. Everything is organized logically so that the most important details are presented first.
Enhancing user engagement and interactivity, the REWC website strategically incorporates thoughtful micro-interactions to capture users’ attention and provide an intuitive, enjoyable browsing experience.
We prioritize user experience with an intuitive and strategic navigation system, allowing users to explore the event's offerings effortlessly.
Following the latest design trends, the website balances aesthetics and functionality.
Efficiency is at the core of our design, enabling users to access essential information swiftly and perform tasks seamlessly for a hassle-free experience.
We’ve maintained consistency in visual elements and tone throughout the website, resulting in a recognizable identity and website credibility.
Our interface is carefully crafted to be intuitive and easy to grasp, reducing the learning curve for users.
Every tiny element on the platform is designed to encourage positive interactions, ensuring users stay engaged.
Through intuitive design, efficient navigation, dynamic micro interactions, adaptive and responsive features, we have crafted an online experience for REWC’s target audience to find opportunities and close deals in a unique and paradisiacal environment. The website not only showcases the event but also provides valuable insights into the world of real estate, making it a powerful tool for industry enthusiasts, investors, and exhibitors alike.
“Webfeeling is a true partner. Their deep understanding of our audience and business goals reflected in every design choice. The clear communication and impressive final delivery showcased their dedication to excellence.”
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