Before
After
How we developed EBC’s mission and vision as the world’s first Eco-City in Southeast Asia that offers profitable investment through a dynamic and modern website.
EBC is a sustainable residence project in Sumba, Indonesia, focusing on innovation, eco-friendly practices, and community culture. EBC aims to redefine urban living by creating a world-class community and is set to become a hub for global digital nomads.
Our challenge was to enhance EBC’s appeal and visibility in the market, effectively communicate its unique value proposition, and position it as a desirable investment opportunity. This case study will take you through our process, starting with exploring ideas and rebranding and revamping the business concept into a website that drives interest in investing.
The target audiences are property buyers and investors seeking investments in South East Asia. This case study shows how we helped them with data-driven decision-making and effortlessly gained profits in a paradisiacal environment.
EBC’s target audiences might face challenges in their journey to invest, from navigating regulatory frameworks to assessing project risks.
Foreign investors may face challenges due to unfamiliarity with the Indonesian market’s regulations, legal processes, and cultural nuances..
Unaware of the investment opportunities available in Sumba, including its potential for sustainable development, tourism growth, and real estate appreciation.
Lack of knowledge about the risks associated with investing in emerging markets like Indonesia, such as currency fluctuations and economic volatility.
Lack of knowledge and minimal desire to be involved in managing rental properties.
Sumba is a rewarding investment paradise for investors.
Lead fulfilling and productive lives amidst the stunning landscapes of Sumba.
The investment process is easy for foreign investors.
What’s the goal of the project?
Offering modern real estate options for investors who want to gain passive income while also being part of a growing community that values eco-friendliness and collaboration.
Got it. We’re here to help you...
Convo with client
Through deep analysis, strategic planning, and addressing user needs, we’ve tailored every aspect of the website to meet the unique needs and preferences of the target audience. Let’s explore further…
Meet the individuals who inspire our design decisions and shape the EBC experience.
Goals
Emma seeks a remote workplace in a sustainable, diverse, and collaborative environment.
Challenges
Reliable internet, and a community to connect with like-minded individuals.
Goals
Finding long-term investments that generate passive income & maximize ROI.
Challenges
John needs help understanding the local market dynamics & regulations and has no desire for property management.
Goals
He focuses on opportunities that promise substantial returns and long-term growth.
Challenges
Alex needs to make well-informed decisions and reduce the likelihood of risks.
Goals
Emma seeks a remote workplace in a sustainable, diverse, and collaborative environment.
Challenges
Reliable internet, and a community to connect with like-minded individuals.
Goals
Finding long-term investments that generate passive income & maximize ROI.
Challenges
John does not understand the local market dynamics & regulations and has no desire in property management.
Goals
He focuses on opportunities that promise substantial returns and long-term growth.
Challenges
Alex needs to make well-informed decisions and reduce the likelihood of risks.
We conducted a competitive analysis of similar projects to gain valuable insights that helped us create a standout website.
Clean & user-friendly design with informative language and accessible contact info.
Visually appealing with well-structured navigation and provides market research.
Visually stunning design with a clear message, and well-structured navigation.
Clear investment proposition & information, plus highlighting awards and recognitions.
Some interactive elements are missing, and the platform only supports one language.
Slow loading times on mobile devices.
Content not being well-adaptive on mobile devices.
Lacks clear CTA buttons, hindering immediate user action despite valuable information.
Implementing AI-powered chatbots can provide instant support to users.
Improvement of mobile optimization.
Addressing the issue of poor mobile adaptability.
Adding interactive features such as investment calculators could further engage users.
Competition may hinder user attraction and retention.
Competitors offering similar investment opportunities in Indonesia.
Competition from other property developers.
The global economy and local regulations impact investment decisions and returns.
Our branding strategy emphasizes the harmony between contemporary style and environmental sustainability, reflecting EBC’s ethos and values. From the logo design, which cleverly integrates the initials ‘E’, to the vibrant colour palette symbolizing eco-friendliness and dynamism, every element of our branding approach resonates with EBC’s vision of sustainable living.
To communicate with a worldwide target audience, we conducted a content analysis to establish the tone of language.
Use inclusive language to embrace a global target audience.
Focus on providing clear and concise information that is easy to understand.
The language maintains a professional tone, aligning with the prestige and global significance of the event.
Creating the IA for this website involves organizing content logically and user-friendly, prioritizing key messages to ensure the website effectively communicates EBC’s brand identity, values, and offerings while optimizing user usability.
The wireframing phase helps us and the client visualize the content structure and placement of elements, content, and functionalities before actual design and development.
Hero Section
Property Type
Investment
Explore Sumba
Facilities
Eco-Friendly
Investor Section
This phase involves a detailed look at EBC’s website presentation, where we incorporate refined visual elements, interactions, branding, typography, and user interface components to ensure optimal user experience.
We ensure that users can seamlessly access details on properties, plans, features, and ROI scenarios. Through a user-centric approach, we design the property showcase to be easily scannable, allowing users to quickly identify relevant information and make informed decisions about their investment.
We curate highlights from major media sources to provide social proof of Sumba’s investment appeal. As many potential investors may be unfamiliar with Sumba, these endorsements serve as valuable reassurance, showcasing why it’s a prime destination for investment opportunities.
We designed a dedicated page for Sumba, providing comprehensive details to empower investors to make well-informed decisions. Here, users will find in-depth information about Sumba’s untapped potential, from its breathtaking landscapes to promising investment opportunities.
Our commitment to accessibility extends to users on the go. By adapting all content and features for mobile users, we make it effortless for visitors to navigate the EBC website and access critical information regardless of their device.
Our modern web design blends with EBC's identity, offering an immersive online experience reflecting the brand's core values.
Users effortlessly explore the website, finding exactly what they need about property packages and other information without confusion.
All content is organized logically for users to absorb information and make informed decisions.
We’ve maintained a professional and visually appealing design that enhances the brand's perception and fosters credibility.
With a well-adapted & adjusted website, mobile users can enjoy the same seamless and optimized experience.
We ensure a consistent tone across all content to communicate with global users, fostering trust and understanding.
Our collaboration with EBC has resulted in a modern and eco-conscious website design that reflects the brand’s core values. Through a meticulous design thinking process, and collaborative UI/UX process, we have curated a digital platform tailored to EBC’s audience, facilitating their exploration of investment opportunities within the serene landscapes of Sumba.
The website not only highlights EBC’s appeal but also offers valuable insights into sustainable living and real estate investment, empowering industry enthusiasts, investors, and stakeholders to make informed decisions in this unique investment opportunity.
I couldn’t be more pleased with the collaboration with Webfeeling. The website they’ve crafted for us not only showcases our offerings effectively but also resonates with our target audience. The team at Webfeeling has been attentive, creative, and professional throughout the process. I highly recommend their services to any business looking to make a significant impact online.
How can I help you with your project?
Typically replies in a few minutes.
Prompt response: 9:00 – 17:00 (UTC +8)
