This is how we developed Usaha Expat’s vision, mission, and values through a simple, business-oriented website that is easy to navigate.
Usaha Expat is a new player in Bali’s PMA agency landscape that aims to provide affordable and reliable support for navigating the complexities of starting a business in Bali.
Our primary challenge was positioning them as a value-for-money agency while effectively conveying their unique business concept. Additionally, we aimed to capture their commitment to providing comprehensive services that streamline business operations and reduce unnecessary stress for foreign entrepreneurs.
This case study will take you through the process, starting with exploring ideas, branding, and building the business concept into a website that resonates with its target audience.
Foreign entrepreneurs often face legal, regulatory, and bureaucratic challenges, resulting in delays, higher costs, and stress. To solve these problems, we positioned ourselves as a value-for-money agency for expats establishing businesses in Bali. This case study details our problem-solving process, from idea exploration and branding to developing a resonant website.
As foreigners doing business in Bali, Usaha Expat’s target audiences must face challenges.
Navigating regulations without local expertise can be daunting and may result in non-compliance or costly mistakes.
Many agencies may lack transparency or provide inadequate support, leading to frustration and uncertainty for business owners.
Language barriers can lead to misunderstandings, delays, or potential legal issues.
A trustworthy business consultant that ensures peace of mind to their clients.
Professional and premium quality services with affordability.
All processes are done transparently with worry-free tracking systems and without any hidden fees.
What’s the goal of the project?
To offer expatriates establishing business in Bali with affordable and stress-free services, making us their go-to destination.
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Convo with client
Through thorough analysis of the business and its target audience’s needs, we strategically planned and customized every aspect of the website. Our goal was to ensure that the website effectively meets the specific requirements of the intended users. Now, let’s dive deeper!
Meet those who inspired our design decisions when creating Usaha Expat’s website.
Pain PointsJustify her villa as company capital and ensure compliance with relevant laws and regulations.
Pain PointsJustify her villa as company capital and ensure compliance with relevant laws and regulations.
By studying similar projects in our industry, we gained valuable insights that informed our design, user experience, and overall strategy.
Information architecture is well-structured and covers basic information, making it a good starting point.
Well-structured information with detailed explanations for a clear understanding of the process flow.
The pricing is displayed in detail, which prevents any issues during the conversion process.
They provide a live chat feature, which is very helpful for someone looking for a quick consultation.
Because it serves many markets, the content may not specifically target each country and may be too general.
No pricing information is available, which is essential for users to decide and convert.
How they present the content is neither captivating nor effective.
Web content is presented in a dull, unengaging way, with too much text.
Improve its online visibility and effectively showcase its services.
Optimizing its online presence and user experience, especially in pricing information.
The layout and information architecture could be improved.
Visuals and branding can help provide a personal touch and create a friendlier approach.
Increasing competition from other consultancy firms offering similar services in Indonesia.
Standing out and maintaining a strong market position.
Differentiate and maintain a distinct market position.
Content and headings that are not scanable can be overwhelming for users.
Usaha Expat’s logo symbolizes its mission of providing proactive support to expats in Bali. The “U” in the logo stands for “Usaha,” which means “Business” in Indonesian, while the colour represents passion and energy.
To communicate with a worldwide target audience, we conducted a content analysis to establish the tone of language.
Convey expertise and reliability in providing PMA services in Bali.
Understand and address the challenges expatriates face with a supportive tone.
Communicate information straightforwardly and with easy English for clarity and understanding.
By prioritizing user needs and business goals, we designed a streamlined structure that guides visitors seamlessly through pricing and package options, service details, and contact information.
The wireframing phase helps us and the client visualize the content structure and placement of elements, content, and functionalities before actual design and development.
Hero Section
Packages
User Paint Points
Unique Selling Points
Benefits
FAQs
We focused on strategically showcasing the unique value services that set them apart from competitors. We positioned these services prominently in the hero section to immediately capture users’ attention upon landing on the page. By highlighting these value-added services—ones not typically offered by competitors—we aimed to create a distinct and compelling first impression.
We arranged three packages with detailed pricing and features, placing the most comprehensive package at the top. This deliberate arrangement follows the serial position effect principle, ensuring users’ attention is first drawn to the most extensive offering.
Using a first-person point of view, we highlighted the frustrations and complexities expatriates face in Bali navigating business setups. Further enhancing this narrative, we introduced four relatable user personas, each with unique struggles—this personalized approach aimed to resonate with real-world experiences, fostering empathy and understanding among visitors.
One of Usaha Expat’s core values is guaranteeing its clients peace of mind. This value is reflected in a dedicated section with a compelling heading and content that explains how it works to ensure its clients’ peace of mind. By doing so, we build trust in Usaha Expat.
Additionally, we have included a currency calculator for IDR and USD to make it easy for the target audience to compare prices in the most commonly used currencies in Bali.
With intuitive navigation, clear call-to-action buttons, and optimized content presentation, the mobile version of the Usaha Expat website ensures that users can quickly and efficiently find the information they need even when they are away from their desktops.
We created a stronger and more positive brand perception for Usaha Expat, positioning it as a reliable and customer-focused consultant agency in Bali.
The intuitive navigation and user-friendly design elements enhance the overall user experience, making it easy for visitors to explore services and find relevant information.
By showcasing unique value services, competitive pricing, and relatable user personas, the website establishes Usaha Expat as an authority in expatriate services, driving credibility and market leadership.
We maintain a consistent professional tone in all content to communicate effectively with the target audiences.
Active mobile users can enjoy a seamless and optimized experience with a well-adapted website.
All content is logically structured, allowing users to absorb information and make informed decisions.
Our partnership with Usaha Expat has led to developing a simple yet user-friendly website that embodies the essence of their services. Through a comprehensive branding and development process, we’ve created a platform that resonates with expatriates venturing into business in Bali. The website not only communicates Usaha Expat’s commitment to simplifying business setup but also emphasizes its dedication to minimizing stress for expats navigating unfamiliar business landscapes.
Webfeeling understood and translated our vision into a highly functional website that perfectly represents our brand. Thanks to the Webfeeling team for exceeding our expectations!
Co-Founder of Usaha Expat
Elisa Han
Business Consultant for Expat Entrepreneurs
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